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Influencer Marketing Service Level Agreement

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DOCX
Pages
6
Price: KES 150
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Document Overview

An Influencer Marketing Service Level Agreement (SLA) is a formal, legally binding contract between a business (brand, agency, or advertiser) and an influencer (content creator or influencer agency).

Here’s a detailed breakdown with clear numbering:
1. Parties to the Agreement
2. Purpose of the Agreement
3. Scope of Services
4. Campaign Deliverables
5. Service Level Standards
6. Performance Metrics (KPIs)
7. Client Responsibilities
8. Payment Terms
9. Usage Rights & Intellectual Property
10. Disclosures & Legal Compliance
11. Cancellation & Rescheduling
12. Force Majeure
13. Confidentiality
14. Liability & Indemnity
15. Term & Termination
16. Dispute Resolution
17. Governing Law
18. Entire Agreement & Amendments
19. Signatures

The main purposes of the SLA are to:
1. Clarify Deliverables — specify exactly what content the influencer will produce and when it will be posted.
2. Set Measurable Service Standards — define posting timelines, engagement metrics, and reporting expectations.
3. Ensure Legal Compliance — ensure both parties comply with Kenya’s advertising, consumer protection, and data protection laws.
4. Protect Both Parties Legally — allocate liability, intellectual property rights, and dispute resolution mechanisms.
5. Safeguard Brand Reputation — ensure that the influencer represents the brand professionally and ethically.
6. Control Costs & Payments — clearly set financial terms and penalties for non-performance.
7. Reduce Disputes — prevent misunderstandings through detailed, enforceable documentation.

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