Document Type: DOCX
Number of Pages: 6
An Influencer Marketing Service Level Agreement (SLA) is a formal, legally binding contract between a business (brand, agency, or advertiser) and an influencer (content creator or influencer agency). Here’s a detailed breakdown with clear numbering:1. Parties to the Agreement2. Purpose of the Agreement3. Scope of Services4. Campaign Deliverables5. Service Level Standards6. Performance Metrics (KPIs)7. Client Responsibilities8. Payment Terms9. Usage Rights & Intellectual Property10. Disclosures & Legal Compliance11. Cancellation & Rescheduling12. Force Majeure13. Confidentiality14. Liability & Indemnity15. Term & Termination16. Dispute Resolution17. Governing Law18. Entire Agreement & Amendments19. SignaturesThe main purposes of the SLA are to:1. Clarify Deliverables — specify exactly what content the influencer will produce and when it will be posted.2. Set Measurable Service Standards — define posting timelines, engagement metrics, and reporting expectations.3. Ensure Legal Compliance — ensure both parties comply with Kenya’s advertising, consumer protection, and data protection laws.4. Protect Both Parties Legally — allocate liability, intellectual property rights, and dispute resolution mechanisms.5. Safeguard Brand Reputation — ensure that the influencer represents the brand professionally and ethically.6. Control Costs & Payments — clearly set financial terms and penalties for non-performance.7. Reduce Disputes — prevent misunderstandings through detailed, enforceable documentation.Order for an editable sample template here on Sheriaplex.
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