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SEO Services Agreement
Document Type
Microsoft Word (Editable)
Pages
3
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Document Overview
An SEO (Search Engine Optimization) Services Agreement is a legal contract between an SEO service provider (freelancer, agency, or company) and a client, which outlines the scope of SEO work, payment terms, timelines, and expectations for improving a website’s visibility on search engines such as Google, Bing, and Yahoo.
Key Components of an SEO Services Agreement:
1. Parties to the Agreement
2. Definitions
3. Scope of Services
4. Client Responsibilities
5. Fees and Payment Terms
6. Timeline & Deliverables
7. Performance Disclaimer
8. Intellectual Property
9. Confidentiality Clause
10. Non-Solicitation Clause
11. Termination Clause
12. Limitation of Liability
13. Dispute Resolution
14. Force Majeure
15. Governing Law
Purpose of an SEO Services Agreement
1. Clearly outlines the on-page, off-page, technical, and content-related SEO activities to be undertaken.
2. Explains that SEO is a long-term strategy with no guaranteed rankings due to frequent algorithm changes.
3. Prevents misunderstandings by clearly stating what is included/excluded in the SEO package.
4. Provides a legal framework in case of non-performance, disputes, or early termination.
5. Defines how success will be measured—rankings, traffic, backlinks, etc.
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