General Advertising Agreement

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Microsoft Word (Editable)

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Price: KES 300

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Document Overview

An Advertising Agreement is a legally binding contract between an Advertiser and a Publisher/Platform Owner setting out the terms under which advertising content will be displayed, promoted, or distributed. It governs payments, durations, responsibilities, approvals, intellectual property, and performance expectations.

Purpose:

1. To define the scope of advertising services.

2. To outline advertiser obligations (content, payments, approvals).

3. To specify publisher obligations (placement, reporting, timelines).

4. To ensure compliance with Kenyan consumer protection laws and digital marketing standards.

5. To protect both parties from disputes through clear deliverables and liabilities.

Key Components:

1. Parties & Definitions

2. Scope of Advertising Services

3. Advertising Content & Approval Process

4. Fees, Billing & Payment Terms

5. Intellectual Property Rights

6. Representations & Warranties

7. Confidentiality & Data Protection

8. Performance Metrics (Optional)

9. Restrictions & Prohibited Content

10. Liability, Indemnity & Limitation of Liability

11. Term, Renewal & Termination

12, Governing Law (Kenyan Law)

13. Dispute Resolution (Negotiation → Mediation → Courts)

14. General Provisions

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General Advertising Agreement

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